Achter elk Erkend Goed Doel staat CBF

(Behind every acknowledged Charity stands, CBF) This case involved repositioning CBF. The current logo was criminally outdated and needed a fresh new look in all its communication. The logo, a diamond shaped eye, plays a big part in the campaign. It overlooks and participates in the world of charity and with its appearance gives off a friendly and open vibe. The campaing first started by introducing it to all employees. Second all stakeholders were informed and presented with a toolkit to implement the new brand material where needed. And last but not least a tv campaing was launced to introduce the repositioning nation wide.